Our Story

Digital Merch Pros was built by athletes for athletes. Founded by a former collegiate athlete, DMP was created to empower athletes to bridge the gap between themselves and their fans with elite level branding and design. From the beginning, we’ve had the vision on how we can put our e-commerce, logo, merch and web design, marketing, social media and merchandising skills to work for athletes.

When we first started, we noticed a huge gap between the talent, skill, drive, and stardom of athletes on the field and their presence off it. DMP started with a belief that athletes should be able to make the most of their careers on and off the field. Our clients need 100% of their focus on the field, so we take care of their brand and business off the field from top to bottom.

Our clients are pro athletes. We’re pro brand branders.

Our Process

Pro athletes don’t head into a game without a thorough gameplan, and we’re the same way in our execution of our clients’ brands. Our skill, knowledge, preparation and process produce industry leading results. That’s because we know our clients and understand the industry inside and out.

We go through a thorough, yet quick and easy onboarding process with our clients to make sure we understand their vision and dream for their brand. Our goal is to bring our clients’ brand to life. Not just any generic brand — one that our clients are truly proud of, is unique to them and they can take ownership of.

Our clients get step by step approvals on each aspect of their brand before anything goes live. We want to make sure that they have the ultimate say in how they present themselves. It all starts with creating a one of a kind logo that is visually striking while telling a story of our client on who they are and what their brand represents. From there, we build out the design of merchandise, website, promotional materials, and every other aspect of the brand — all based on what the client wants and contingent on their approval.

Once we lay the groundwork, our team of top-tier designers, product managers, marketing experts, and social media pros execute for our clients to ensure a successful launch. After launching the store, we manage the entire fulfillment process and store management while our clients collect a passive income from their brand. Everything is seamless. All our clients need to do is promote their brand, we take care of the rest.

Branding

Our clients are not generic when it comes to their craft, which is why we create a strong brand identity for them with captivating visuals. We want our clients to have the brand of their dreams that communicates the message that they want to communicate to their fanbase.

At DMP, branding serves to connect with fans and turn them into loyal customers. More than that though, a brand is about legacy. We capture our clients’ legacy in their brand so that it lives on and keeps paying off. Every aspect of our clients' brands are synced to create one powerful, overarching brand identity.

You don’t need to be Michael Jordan to have a brand that transcends you as an individual to become a long term business. In addition to the fundamentals, we drill down to the core parts of what matters to a brand: authenticity and originality. Our work ensures our clients' merch is unique to them and their gear is unmistakably theirs. Additionally, we offer the option of adding even more unique elements, like custom-branded hang tags and inside neck prints. Finely tuned brand details like these create a higher perceived value among customers, which increases loyalty and reorder rates.